Neon Love | Prabal Gurung for Target.

Jan 13, 2013

Inspired by "a girl's journey through the different stages of life", designer Prabal Gurung created an exclusive for mass-retailer, Target. The collection, which is launching in early February, is just in time for Valentine's Day and can be worn for occasions such as "the initial first crush all the way to the engagement", says the designer. With a medley of neon shades, florals, and Gurung's signature take on chic sportswear, the collection is sure to be a sell out. The best part? Affordable Target prices combined with beautiful designer wear! Of this the designer explains, "I worked closely with Target to design a collection inspired by romance that is also affordable – the experience was incredible to say the least." 
The colors that Gurung chose to incorporate into his collections were fabulous – each hue is bold and eye-catching. Smooth yellow tones, bold reds, and electric blues were among the many shades that were so skillfully used. My favorite items for Valentine's Day would have to be the daring red dresses above. The shade may be slightly clichéd for this particular occasion, but the pieces are gorgeous nonetheless. 
The accessories are the perfect compliment to each ensemble Gurung concocted. Slim, sleek stilettos in neon yellow and audacious red shades looked gorgeous in the lookbook above. Flirty floral prints and plenty of peplum were wonderful additions to the collection. The dress above, in the middle, features a particularly unique print, worthy of any Mary Katranzou collection. 
Finally, one of the most amazing colors in the entire collection was the shades of blue. From the stunning leather jacket on the right to the color-blocked dress on the left, the use of blue was very well executed. Gurung's tradition to put a spin on sporty pieces came into play here, with the cut and overall feel of these ensembles. For a unique Valentine's Day outfit, any girl would opt for these covetable pieces. To end this post, this quote from Prabal Gurung himself says it all: "I am a romantic at heart and truly believe in love."

All pictures from Elle Magazine

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  1. Gorgeous, love the last set of pics x

  2. I love these designs, they are all so beautiful!
    ahh i wish i could buy everything shown here-It's so annoying that Singapore doesn't have a target! :(

    Great post Meera!

    The Green Raybans
    Twitter: Green_Raybans98

  3. I'm so excited for this collaboration to hit stores! The colors and prints are just so beautiful!

  4. Nice, I really like the first red dress :)

  5. I was just looking thru these on Refinery 29 and love it! I think it is great that so many expensive designers are coming out with lines at Target now. Prabal is the bomb dot com.


  6. I want the shoes in the middle in the last set of pictures! I've been after a pair of black heels like that forever. I really love the second dress in the second set, that is gorgeous.

  7. All of these looks are gorgeous, good inspiration

    Please come and check out my latest post if you have a few minutes spare :)



  8. Love this collection, so many bright colors :)

    - J

  9. Hi sweetie!
    Oh, amazing collection
    In special the dress, I'm in love

  10. Neon is awesome and I love this trend! Your pictures are really inspiring! The colage with the yellow clothes is my favourit:) Thumbs up!

    Hope you visit me on my blog

  11. I love these colours! :) I'm following you now.

  12. nice to meet u really love ur post..
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  13. Each piece is amazing and beautiful in its own way. I truly am in love with this collection! My favourites would be the smooth yellows - they are so vibrant and I'm sure they'd brighten my day! :)

  14. I can't wait for this collection - such gorgeous patterns, colors and pieces!

    The Other Side of Gray


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