#aff2013 day 1: house of herrera.

May 19, 2013

"I adore Singapore. I've never seen so many huge stores – so beautiful!" These are the exact words designer Carolina Herrera exclaimed at the Audi Fashion Festival 2013 Press Conference. (For those of you who don't know, AFF is a five-day-long fashion extravaganza and one of the most highly-publicized fashion events in Singapore. I covered the event last year too, and it is always such an incredible experience!) During the invite-only Press Conference – which was an absolute pleasure to attend, two designers – Carolina Herrera and Douglas Benjamin, one-half of the designer duo behind Raoul, spoke about their own brands and fashion in Singapore. Herrera proclaimed her love for Singapore and how her fans made her own brand grow. The stunning designer then presented two of her Autumn/Winter 2013 collections – CH and Carolina Herrera – that evening; two of the shows which I was delighted to attend. 
Carolina Herrera: The Carolina Herrera show was inspired by the beauty of music. One of the most interesting things Herrera said was that the music of the show came first, and the clothes came second. Once the exact music was decided, Herrera proceeded to create her collection, keeping her beautiful theme in mind. While the theme was not a prominent factor of the looks, it added a lovely feeling to the clothing and the ambiance of the show itself. As the models walked across the runway, the smooth sounds of a piano played overhead. When it comes to the actual ensembles, Herrera achieved what she does best: the epitome of elegance. A variety of fabrics were effortlessly integrated in the looks, including fur, leather, and silk. The use of leather was particularly surprising, as it broke away from the classic, grand feel of the clothes, but it was done a way that maintained the collection's main qualities. The color scheme consisted of deep, rich tones, from forest green to apple red to the occasional flamboyant shade of magenta and plum. At times, there was a military-esque tone that appeared from the clothing, but it was evident that the clothes were more suitable for a social gathering. Details included oversized ribbons, iridescent sequins, white neckties, and geometric and floral prints. 
CH by Carolina Herrera: House of Herrera's younger line, CH by Carolina Herrera, retained the Carolina Herrera trademark but a younger impression comes from it. There were quite a few distinctions between the two separate lines of clothing, which was certainly a positive factor, but it was just as well that the collections shared a particular essence. In this line, the youth perspective was evident with the use of peplum, polka-dots, and pointed stilettos. Sophistication was not lost, but a more casual outlook was created. For menswear, the collection was chic – with suede jackets, maroon shoes, and perfectly-placed hair. In terms of womenswear, the ensembles were in greater quantities, though the combination of fashion for both men and women was well done. Details included graphic + animal prints (note the look on the far left), and sheer sleeves, balloon-waisted silhouettes, gorgeous gold clutches. 

It was a dream come true to meet the beautiful designer behind the House of Herrera (see the picture here) and to see both of her collections in action on the runway. What do you think of the collections? Stay tuned for more Audi Fashion Festival posts coming your way!



  1. I very love style Carolina Herrera


  2. Hi Meera.

    Lovely to meet you at the AFF House of Herrera show. I blogged about it too...my post includes a lovely pic of you ;)


  3. Both collections look amazing. Very luxurious and chic. xx

  4. Nice. I love those styles on the runway :)

    Miss Cielo

  5. That oxblood fur is to die for!! Beautifully written post, as always :)


  6. That oxblood fur is to die for!! Beautifully written post, as always :)


  7. :) lovely post!

    so glad i dropped past

    xx Michelle


  8. What a beautiful collection, thanks for showing it!

  9. Awesomeness! Loved your blog and will come back for sure!

    Oh, I just started following you by the way on GFC, Bloglovin and Twitter! Hope you come by my blog! Would love to know what you think about it, and maybe follow me back if you like it?

    These are my links hun <3:
    Instant Milk link
    Facebook page link
    Bloglovin link


  10. I had no idea that she made her way to Singapore! Sure looks like a fun event!

  11. Great post, I love your coverage! I definitely prefer the CH by Carolina Herrera line, although both are very elegant. Thanks so much for your sweet comment on my blog!

    ♡ veena | seveninchstilettos.com
    twitter/instagram: @veenamccoole


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