Rihanna for River Island Campaign
When everyone from Rihanna to Rita Ora is donning the creations of British high-street label, River Island, it is no surprise that the brand has sparked unimaginable success and a loyal fan-following. Here in Singapore, the store closed in 2012, but with the help of Zalora Singapore – one of the most prominent online retailers in the country – River Island is once again available. Adding on to their impressive and truly vast variety of labels, Zalora now includes the iconic River Island, just in time for the holiday season. With form-flattering, chic party dresses, black suede boots with delicate stilettos, and a range of handbags ideal for both formal and casual occasions, River Island has never been better. Look out for ornate, flamboyant earrings and dozens of leopard-print options, from heels to clutches. Zalora offers both the Autumn/Winter 2013 collection, along with the Rihanna x River Island collection – which is labelled as one of the more memorable collaborations of the year. Rihanna's work for the brand consists of a stellar 80-piece collection, which merges the aesthetics of sports-luxe with British elegance. Pop culture stands evidently as an influencing factor for the A/W collection, but sophistication is a retaining factor.
Behind-the-scenes with Rihanna
A/W 2013 Campaign
From the sweetheart cut-out dress to the snake-skin body-con, River Island never fails to provide customers with a combination of the latest trends and graceful details. With all this, and more, River Island x Zalora is an irreproachable partnership.