polished athletics.

Dec 3, 2013

DKNY just celebrated 25 years, and the one factor its retained is its modern fresh appeal and sheer youthfulness. Which is why the theme for its Pre-Fall 2014 was clearly athletic, sporty-chic, visible in every sleek ensemble concocted by DKNY's apt design team. The brand is contemporary fashion at its finest, with a breath of fresh air being incorporated with each coming season. This is a debatable statement, of course, but I believe that DKNY serves its purpose well: it is a young brand twisting and tweaking trends, placing a signature New York city stamp on every collection. Unlike couture houses and designers of a more sophisticated label, DKNY is a store on the more shoppable, accessible side, without a loss of high fashion in the process. And with Pre-Fall 2014, it does what it has done so well in the past: of-the-moment fashion with a balance of retail aspect and design sense. As a fashion blogger, I am prone to over-analysis but this collection is one of the few in which that is not required. The collection is, simply-put, fresh, fun and bold. As associated with sportswear, the color scheme was monochromatic and subtle – white-washed and all-black ensembles dominated the collection almost entirely. It was seemingly the main focus of the looks, but there was a surprising twist: a dose of candy-coated, rainbow-colored looks were sprinkled in between the minimalistic hues. This was where DKNY provided us with the playful side of the looks. Color-blocking was a prominent theme, which was in check with the air of youth derived from each piece of clothing. Silhouettes and accessories evoked a sense of sport: visors tossed into certain model's looks; clean, well-formed cuts found in everything from the leather jackets to the pastel-toned hoodies. Collars, flirty tennis skirts, and a pair of neat black stilettos topping every outfit: DKNY managed to strike a flawless combination of chic fashion and athleticism. With Pre-Fall looking so good – and hinting at major themes for Fall – I can only imagine what the upcoming collection will appear like.
What do you think of this collection?



  1. Great post! I was just planning on covering this collection on my blog :) I absolutely love this and it is by far one of my favourite pre fall '14 collection.

    x Mariana | www.goingteen.blogspot.com

  2. Great post! and I absolutely love the collection! and I totally agree with you on how DKNY is more shoppable :)


  3. great post! and I love the collection! and I agree with you on how its more shoppable :)



  4. DKNY always strikes the perfect balance between polished and athletic! Love all the urban-chic designs your picked out here. Not to mention, I'm addicted to DKNY PR Girl's twitter, haha.


  5. I love DKNY's sporty feel! Great blog, would you like to follow each other on GFC? xx


  6. Love the collection



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