brand to watch: miuniku.

Jan 11, 2016

After a month-long hiatus – and a crazily busy holiday in India – I'm back to writing this blog and ready to start 2016. It's been an incredible holiday, and most importantly, a refreshing few weeks from the chaos that is senior year. Now that I'm back in Singapore, I've been exploring the usual fashion websites which keep me up-to-date – and I've realised how much I've missed. From a slew of new collections released to some gorgeous campaigns to some controversies, there was a lot for me to catch up on. Amongst the most important news, I discovered a brand which caught my attention and didn't leave my mind: Miuniku. After about an hour of scrolling through their aesthetically-pleasing Instagram posts, and another hour watching footage from the brand's runway shows, it's safe to say I'm a fan. Which means I'm joining the likes of Elle India, Vogue, Refinery 29, and other important members of the press who have shown Miuniku some love. 

The brand was founded by two sisters – Tina and Nikita Sutradhar – who were raised in Mumbai. Already, I drew some parallels between myself and the sisters (having a sister of my own and having lived in Mumbai). What is even more appealing is that Miuniku stems from the nicknames that the two sisters have, in a combined name. The sisters attended London College of Fashion and, a few years after the inception of their brand, won the LVMH Prize for the future of fashion. Their clothes are futuristic in themselves. The advertisement campaign for the Spring 2016 collection screams of this quality: a little strange, wonderfully striking, and sending a distinct message about the ethos of the brand. The slogan for this collection is "Before the Digital Age", which may seem ironic as it seeps of the future; the collection is anything but traditional. Miuniku clothes are boxy and unfitting, with carefully-placed colors and adornments. Everything is precise and purposeful – from the geometric pleats to the golden buttons to the rigid silhouettes. There are colors, a wide range of them, in each look, whether it is painted pastels or bold primary shades. 

I can't take my eyes away from the Spring collection – and I can't wait to see what Miuniku does in the future. Check out more of the brand's work through their website and Instagram.

– M 

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